Steve Hunsaker | Home Service Accelerator

A couple rules of entrepreneurship I’ve learned over the years: 1. The goal is to eliminate “jack of all trades” employees as fast as possible. (Necessary to have some in the beginning) but your employee who does sales, customer service, and manages the phones wont scale

2. If you have an opportunity to grow a personal brand and the resources to systemize the content vehicle behind it… do it. It has opened more doors for me that have directly impacted ALL of my business’s bottom line than just about anything else I’ve done.

3. Every single thing you are ever pitched that sounds like a slam dunk and too good to be true will almost always is The agency you hire to blow you up, the employee you headhunt to run a dept will give you headaches one way or another, etc. Temper expectations always.

4. In person events for your industry feel like a waste of time and money and resources but holy crap you absolutely have to get friends that are in your trade. I have convos in my messages still ripping with people I met at home service events in 2021.

5. If a sales rep demands a base salary… run.

@dylthorn God gave me this voluptuous ass for a reason Dylan the world must see it

“When you start your business you’re going to get a call from the golf course scorecard guy… it is very important that you say no” https://t.co/Tnh3oXEDqi

@DillonOtt1102 Then it’s going to get a 40x ROAS in you will sell many fences and retire rich with a hot wife

@ToddLlewellyn Great content idea

With my YouTube and email list I could start a $750/mo home service agency that serves small guys and probably have 100 clients in the first week It would be a D-day for those predatory little slugs in all of the facebook groups I won’t (because I have a conscience) but I could

@thedavescience 😂😂😂😂😂😂

@metatanman Too many accounts to fulfill + low pricing = poor service and not enough money to make it not poor service

99% of the home service agency market is propped up by owners having no idea what their numbers are. You’re doing $30,000 a month in sales, you can’t afford a $1500 a month agency They think more sales will solve the problem but more sales doesn’t fix horrendous pricing/margins

@bradncpa Oh I bet you see it first hand 😂

My master list of fav Home service vendors: (🔗s in replies) SEO/Maps SEO-Stryker Meta ads (under $1mil/year sales)- Home Service Accelerator(duh) Meta ads (over $1mil/sales) - Local Legend PPC ads- Local Legend Global talent hiring-Sagan Print marketing-Dope Marketing

Stryker-@irentdumpsters and @andywalkerhq HSA-https://t.co/YnHQbRvVyd Local Legend-https://t.co/SSorUkg8Sm Sagan-@MatznerJon Dope Marketing idk man just google em

@jamesonhaslam @irentdumpsters Drop the YT channel king

@irentdumpsters @andywalkerhq @MatznerJon My video broke idk why here 🙄 https://t.co/n1jwNP0CLh

Had an SEO guy book a sales call for HSA today Marked that he’s an HVAC owner doing $30k a month Gets on the call and says he doesn’t have a biz but can guarantee a top3 ranking in 7 days and needs to talk to me Trust me brother… after that you do not want to talk to me

@jamesonhaslam 😂😂😂 Sarvesh would have gotten the 1on1 with me

@WyattLocalBiz @jamesonhaslam I can’t do it. I can’t give it the listen lol

@WyattLocalBiz @jamesonhaslam 😂😂😂

@mattressguy_ @irentdumpsters Yes 3x

This is why I created Home Service Accelerator. You gatekeep local meta ads like you’ve cracked the code and the information isn’t simply an acquirable skill. Until home service businesses start spending $200+ a day on meta… the vast majority of them are better off running https://t.co/GCS0uvKhR1

@walt_russell02 Junk is harder but definitely doable. It’s all just better creative, insane follow ups/speed, and then email retargeting for junk is huge. (I owned a junk removal company for a while)

Unfortunately, X’s #1 SEO snake oil salesman has me blocked @jamesonhaslam I told Sarvesh I would wire him $50,000 if he can outrank my business in 30 days on maps after his “I can build a $100k/month home service business using Claude in 30 days” post and he blocked me https://t.co/lcLSxZT2DG

@MatznerJon @jamesonhaslam 1. I have been very clear Sarvesh will always be the one exception to the rule after his “coaches don’t play” response when people asked him with he doesn’t do it 😂 2. And I do not think he’s helped a single person

@MatznerJon @jamesonhaslam At least I’m consistent 😂 https://t.co/6eNkojwVJf

@justingough @jamesonhaslam This would be so good

@jamesonhaslam @conleyherrick Shitposter by day. Decks and SEO by evening

@radagascar1 @DevAlpharex @jamesonhaslam I mean I use them and they’re crushing… spoke at their conference that was a room full of thrilled customers of theirs 🤷

Your marketing agency charges $1,500/month Your ad spend is $2000/month. That's $3500/month going out And they can't explain your cost per appt Fire them. Learn it yourself in a weekend. You can’t afford an agency yet with that spend so you’re paying for high priced AI slop

@DanDraitser You’re looking at it 😎

@KalebCarlWhite I think it’s easier to crack them with bigger ticket services but you gotta test a lot and burn a lot to crack it. But not $50k lol

Watching these dudes with massive followings promote national brands for affiliate income is so sad. Dude a 10% affiliate check from a payment processor or CRM to dilute your message and desensitize your audience cannot be worth it.

@jamesonhaslam Jobber might be worth it if they cross-market you back 🤷 My buddy Donovan from Christmas Light contractors was on their homepage for like 2 years lol

@JustinWaltz apparently a lot but i think the jobber one is probably good for bigger guys. Jobber has a good amount of reach to help you grow your following

🧵 “AI is going to eliminate all agencies” You’re wrong… there’s always going to be a skill gap (This is coming from someone who built a multi-7 figure business off of teaching home service businesses how to eliminate their need for agencies) Here’s how I see it progressing:

1. I’m going to do it in this format: Back then Now In the future. Back then (2010s): Facebook ad agencies used to be valuable because of ad targeting (buying) abilities, creative, and copywriting. They’d A/B test a bunch of different audiences, targeting settings, age

Now: agencies do basically zero targeting (especially in local home services) it’s almost all CREATIVE focused. This essentially just means “who can make the most compelling piece of content to get the most people out of 1000 that see it to take action wins”

Future: as AI becomes better at creating ad creative for you. Literally using the robot to create an image/video for you, talk to a camera for you, and edit something to the point of it generating a high return on eyeballs watching it.

This means in the future the skill gap will be “who can use the robots the best” So currently: best creative wins Guess who’s winning right now? The guys in ecomm who have found ways to leverage the robots to 100x their content creation (ad testing) output to “find winners”

Guess who’s losing: agencies still relying on ad buying skills from 2010 every day more of their customers are realizing their capacity to do work has changed But just like the owners of the businesses… the good agencies are realizing their capacity to do work has also changed

Future: Eventually we’ll be at the place where an HVAC owner will be able to open Facebook and be able to type into manus that he wants to run ads. And Claude/Manus will generate him images, videos, copy, etc. without leaving the app.

But as anyone who uses AI knows… there are a lot of cases where AI just doesn’t understand context These ai models won’t understand lead quality any time soon… they’ll go off of cost per lead/appt and get you low ones (aka show your ads to crackheads)

So the SKILL is going to come from: Who can tell that story to Manus/ai better in order to get an output that actually achieves the desired outcome (leads that ACTUALLY turn into sales)

Yes, the traditional agency model is dead. Hell (I knew that 3 years ago that’s why I started HSA) New model is just who can talk to the robots better than everyone else (SKILL GAP) There will NEVER be a shortage of business owners who will pay money to NOT learn something new.

if you read this and were like “I want MORE” I have 3 things for you here: https://t.co/QP8rPiRf0m -Free home service marketing/sales/ops training (YT) -Program to teach you and your team to run your own meta ads (HSA) -Agency (Local Legend) $1mil/yr+ businesses only

If you own a home service business doing less than $1mil a year in most cases this will be a better option than hiring an agency to run meta for you. There’s nuance to these things like how built out your team is, etc. we have over $1mil a year businesses in it too, but depends https://t.co/BRLdlI3jxm

@ToddLlewellyn Your situation and team structure it just made a lot of sense for you to take it on. You’re naturally social media savvy, had good product market fit, and really good systems already. I agree there are a lot of 7 figure businesses that run their own as well. But it’s nuanced so

🚨Acquisition alert: I have sent larger HSA members to two agencies since day 1 1. Stryker digital for maps SEO and websites @irentdumpsters 2. Local legend for Google PPC and managed meta ads @dakotahermes HSA acquired an ownership stake in Local Legend this week 🎉

Having access to a GOOD agency that targets 7 figure+ businesses makes the fulfillment of HSA light years easier. Instantly got access to: 1. World class ad buyers to help teach students 2. A path to fully edited and handholding DFY offers for HSA 3. An ascension offer for HSA

And some may ask “what’s in it for YOU financially, Steve?” Well the easy answer is when you send THAT much business to someone (we have sent a lot of business to our two agency partners in HSA) it only makes sense to find a way to buy in.

@rampulla_andrew @irentdumpsters @dakotahermes 🎉🎊🥳 thanks boo

@andywalkerhq @irentdumpsters @dakotahermes 💜

@irentdumpsters @dakotahermes Stryker merger inbound? @andywalkerhq

99% of the home service agency market is now chat gpt slop farms who learned how to set up ads on YouTube

@bradncpa Absolutely. AI won’t kill the agency market in my opinion. There is a massive, never ending market of owners who don’t want to worry about marketing at all and pay a premium to not have to

@Fabian_Yolked Is that what you gathered from this observation?😂

MegaThread for home services and how I would allocate marketing spend/resources if I owned these types of home service businesses at certain revenues:

1. PROJECT BASED businesses doing MORE than $1Mil in annual sales (roofers, HVAC, pool builders, remodelers, backyard remodeling/lighting/etc) these are high avg ticket, multi day project type jobs. -Meta ads: In-house OR pay a creative focused agency. Agency fee needs to be

2. Project based businesses doing LESS than $1mil in annual sales (roofers, HVAC, Pool builders, remodelers, backyard guys, etc) 1. Meta ads-run in house. You can learn on my Y-tube for free or join Home Service Accelerator for more custom help. There isn’t a strong case for

@irentdumpsters I’m blocked so I hope his ghost writer sees it at least and sends him a slack message

@markfzhuk Are every one of those businesses tapped out on meta and PPC tho?

Adding more to this tomorrow (window cleaners, recurring services, etc.) Bookmark this and follow it you boob.

@freeconlon @irentdumpsters I wasn’t saying sign up with a % of spend agency. I was saying your agency fee shouldn’t be more than 25% of what you spend on that ad platform

3. ROUTE BASED recurring businesses. (Pest, pool service, cleaning, landscape maintenance, lawn care, etc) If the business is doing OVER $500k/annually and margins are stable. When you’re route based and you’re over half a mil in sales and your fulfillment is good aka your

@mrmauricio9 So I didn’t rank them in any order. But you ranked Google LSA #1 which I disagree deeply with https://t.co/6YjaF9lC9g

I am a radically transformed, previously promiscuous business owner in regards to agency services. I used to have a romp with any agency that would give me tell me I’m pretty for a small monthly retainer. I have been redeemed since then

@KarelStoy You must be new here https://t.co/PilGVtuz19