Steve Hunsaker | Home Service Accelerator

Offensive example I made in the video: “when the realtor lady who is on social media acting like massive performing realtor but she really only sells one house a year asks to to collab, that’s still a great candidate for content!” https://t.co/H0CL49zcBN

@LiamStraebler I was about to say… lady… you might legit be one of 20 women watching (i love the other 19)

@pricefoulger I should have said they to appease her

@stevehaag81 They say the best kind of copywriting makes the audience feel seen as an individual and I fear I did that

@irentdumpsters This sounds provocative

A couple rules of entrepreneurship I’ve learned over the years: 1. The goal is to eliminate “jack of all trades” employees as fast as possible. (Necessary to have some in the beginning) but your employee who does sales, customer service, and manages the phones wont scale

2. If you have an opportunity to grow a personal brand and the resources to systemize the content vehicle behind it… do it. It has opened more doors for me that have directly impacted ALL of my business’s bottom line than just about anything else I’ve done.

3. Every single thing you are ever pitched that sounds like a slam dunk and too good to be true will almost always is The agency you hire to blow you up, the employee you headhunt to run a dept will give you headaches one way or another, etc. Temper expectations always.

4. In person events for your industry feel like a waste of time and money and resources but holy crap you absolutely have to get friends that are in your trade. I have convos in my messages still ripping with people I met at home service events in 2021.

5. If a sales rep demands a base salary… run.

@dylthorn God gave me this voluptuous ass for a reason Dylan the world must see it

This is probably one of the most impactful videos we released, but interestingly enough, it won't do well algorithmically because it's target audience is smaller than generic lead gen ones I make Feels like X is the right place for this Global Talent: https://t.co/SS4iYdW8xh

@irentdumpsters Watch the video you shmuck it’s @MatznerJon

@bestdoorguy @MatznerJon get this man some Argentinian door designers ASAP

@bestdoorguy @ToddLlewellyn @MatznerJon Sounds like they were some local talent

@jamesonhaslam 😂😂😂😂

Guys spend years building trust with their audience… Then you watch them cash a 10% affiliate check from a payment processor or CRM and completely dilute their message. Weird to watch.

@sodacitysimpson Hahaha tbh I wrote both tweets on the plane and both posted accidentally but I’ll let it rip

@FrontierBDesign DEPENDS ADULT DIAPERS. Use promo code “STEVE” for 20% off

@DontBuyThatYet whatever 10% of the nominal amount of sales they likely drive is

Watching these dudes with massive followings promote national brands for affiliate income is so sad. Dude a 10% affiliate check from a payment processor or CRM to dilute your message and desensitize your audience cannot be worth it.

@jamesonhaslam Jobber might be worth it if they cross-market you back 🤷 My buddy Donovan from Christmas Light contractors was on their homepage for like 2 years lol

@JustinWaltz apparently a lot but i think the jobber one is probably good for bigger guys. Jobber has a good amount of reach to help you grow your following

I’m a big fan of “it can be both” in regards to selfish desires in business & giving value to others I’m very clear that I make YT videos because it’s an organic sales vehicle for HSA The “BOTH” aspect of it is 99% of watchers say things like this and we don’t see $1 from them https://t.co/OIAaHJKi8h

@sodacitysimpson WHY NOT BOTH INDEED COLE

Whenever someone asks me why YouTube is the undisputed 🐐 of all B2B social media customer acquisition strategies I just pull up the analytics of these videos I posted 274 and 310 days ago https://t.co/LsFbyNG8cg

@sodacitysimpson Only social media platform where something I post a year ago can still bring sales to my business a year after I post it.

@sodacitysimpson Yep. B2B like what I’m doing is a wildly different world and model than yours tho

It took us 5 months to get from 1000 to 2000 subs 3 months to go from 2000-3000 1.5 months to go from 3000-4000 1.5 months to go from 4000-5000 3 weeks to go from 5000-6000 2 long forms a week. Every week. Since February 2025. Just gonna keep taking chops at the tree https://t.co/yH8ReAZJF4 https://t.co/38QGivO9fk

@dylthorn My dawg 🤝

I will die on this hill. If you run a business through your socials that sells B2B... BUSINESS TO BUSINESS... random virality is worthless We generated zero appts from a 2.3million impression post with 5 figs of profile visits. My 1000 view youtube videos generate more sales. https://t.co/fqs6k9JPJy

@HSchenewark Less than 100 new followers

@HSchenewark I don’t think I have a monetized account lol I have no idea how that works

🧵For anyone thinking about using youtube to as a sales vehicle for their business... let me settle the debate for you on whether reactivating an old channel or starting from scratch is the move when you go all in on youtube Here's youtube telling me it recategorized my content: https://t.co/FOvPCr5Lnn

For context: in 2021 i made vlogs about starting a junk removal business from scratch. My audience got up to around 700 subs. But the subs were all "side hustle" or "quit your job" type videos. Here's me talking to youtube's channel AI (which gives decently helpful advice) https://t.co/tcyqskpSZW

When i reactivated the channel to be more in line with Home Service Accelerator's niche... it was showing marketing and scaling type-content for seasoned home service business owners to newbies and side-hustlers. It took Youtube FORTY THREE long form videos to recategorize me

Have we gotten better at making content too? Of course. We have posted 2x a week for like a year and a half now so i certainly hope so.... data in next posts..

But I am a firm believer that I spun my wheels extra hard in the beginning because Youtube was testing my titles/thumbs to wrong audiences until i took enough chops at the tree and stayed hyper-niche where there was enough data fed to make the switch. Anecdotal proof in data:

This is a monthly subscribers gained chart and more specifically a chart showing views gained from search. Specifically on the second chart you can see pretty much on the date youtube's AI says it recategorized me (August 2025) the channel exploded compared to the previous year https://t.co/UwlpNjrCbZ

OR i just posted 120+ long form videos and got better and im wrong about all of this Curious what you guys think

I post absolute home service marketing GAS on here: 5,000 impressions Make a post about people not being paid enough: Virality Lesson there 🤔 https://t.co/kogvK5kBzn

@therobertbrooks The general public loves to communicate about pay rates it seems lol

@jamesonhaslam Sometimes we just like to make a stink on the internet to make a stink on the internet… ya know?

You’ll never see a 7-8 figure home service founder say “my secret was going viral on instagram reels”

@ToddLlewellyn You are probably in the top .1% of home service guys utilizing this app for lead flow 🤣 it’s wildly impressive