Steve Hunsaker | Home Service Accelerator

PROPAGANDA IM PUSHING: -Most home service businesses don’t need more leads-they have horrendous selling systems -FB ads work. If they didn’t=skill issue 9/10 times -Google doesn’t hate you…You run your biz like a child and refuse to pay $500 a month to get a GBP location pin https://t.co/8AG1gAagoq

@JustinWaltz Lots of guys getting it done with Regis lol

@dylthorn Same lol

Bought a new phone number last week for our Google business page Guess how many of these are potential customers? https://t.co/UcpUAKvMEt

@jamesonhaslam “I need to verify your Google business listing”

Som people talk about the glory days being college or when they were dating that hot babe. Me, I’m a more sophisticated man. The glory days were 2020 when Google PPC was an instant 10x ROAS even with horrendous sales systems

@pestctrlguy 2020 Christmas season I was targeting conservatives interested in Christianity and Mormonism with my ad targeting on meta. Absolute glory days.

Unfortunately, X’s #1 SEO snake oil salesman has me blocked @jamesonhaslam I told Sarvesh I would wire him $50,000 if he can outrank my business in 30 days on maps after his “I can build a $100k/month home service business using Claude in 30 days” post and he blocked me https://t.co/lcLSxZT2DG

@MatznerJon @jamesonhaslam 1. I have been very clear Sarvesh will always be the one exception to the rule after his “coaches don’t play” response when people asked him with he doesn’t do it 😂 2. And I do not think he’s helped a single person

@MatznerJon @jamesonhaslam At least I’m consistent 😂 https://t.co/6eNkojwVJf

@justingough @jamesonhaslam This would be so good

@jamesonhaslam @conleyherrick Shitposter by day. Decks and SEO by evening

@radagascar1 @DevAlpharex @jamesonhaslam I mean I use them and they’re crushing… spoke at their conference that was a room full of thrilled customers of theirs 🤷

Just got off a call with the Google maps SEO 🐐 @irentdumpsters to update our Maps training stuff for 2026 He changed my business (and 1000 HSA members) These are the key takeaways from that call to rank higher on Google (you've seen me post some of these before..some are new) https://t.co/9QW4NrYQvH

1. SERVICE AREA Google business profiles are DEAD. It's all about the pin now.📍 Having a service address is the most common thing they see that directly correlates to higher ranking which = higher inbound calls and bookings for GMB This used to be a toss up... not anymore https://t.co/yYpTkd5mMJ

2. Dump your business info and keyword targets into Claude/Manus/(Chat-GPT if you hate money) to grab a keyword and location heavy description. https://t.co/P2fERwNRE7

3. Add keyword heavy services for every SERVICE YOU PROVIDE. So a roofer isn't just saying we do roofing. Services would be: Roof repairs, roof consultation, roof replacement, etc etc etc https://t.co/E7KLecrQoQ

4. Add PRODUCTS to your GMB. I would say 99% of my competition ignores this and services and putting FAQ's on their website. here's what it looks like: (You dont have to put pricing if you dont want to... stop yelling at me) https://t.co/HEZZVYPFDT

5. Review nurturing should be heavily emphasizing PHOTO reviews. Want proof? Here's my 30 review GBP ranking histroy after having a 40% photo review ratio... 2nd photo is last year... yep... it has 30 reviews... but HEAVY on the photos... look what happened... https://t.co/vLJeWdK5hb

6. Photos and video posts by the owner are fantastic too. Not only from an algorithm feeding activity standpoint, but also from a "are these guys legit and do they pass the sniff-test standpoint" Come on now who are YOU going to go with for your house? The faceless brand or https://t.co/8q0fHM2aAX

7. Social media accounts all need to be linked to the GMB. @irentdumpsters emphasized YouTube posting a lot as Google owning YouTube def helps to show activity there and then link the videos back to your website.

8. Review nurturing IN PERSON AT JOB COMPLETION Want more photo reviews? Ask them in person, take a selfie with customer in front of your vehicle, airdrop to them and get the photo review Is it an uncomfortable ask? Sometimes.But how about don't be a lil biatch and ask https://t.co/tbpOGFYnGf

9. A lot of this stuff can be done for free and should be done for free. If you're $1mil rev per year or more, and you don't want to worry about all this. I'll plug @irentdumpsters because I have no dog in the fight. They can do all of this for you and they've helped the

@jamesonhaslam @irentdumpsters Sank you zaddy

@darkspark317 It’s our second gmb but yes. We spun off a permanent brand last year. All of our reviews are going to the main page (Valley Christmas) still. We did the photo review thing on the VPL one as an experiment to show how high you can rank it with less review volume and more review

Read this and then read it again You guys have no idea how much of your local market will see a Facebook/IG ad and then Google you and convert there This is why so many home service business’s organic sales numbers ✨magically✨ improve when they start running Facebook ads https://t.co/z1ToTJuWW1

@drakesickpow 😂😂😂

Google’s revenue was $402,000,000,000 in 2025. $132,000,000,000 in net income. No, they don’t have it out for your local smb… just acknowledge it’s all robots and stop doing stupid shit with your Google business page and trying to set your house as your business pin address

@myleskameron The good ol days

@ToddLlewellyn Yep. And just view whatever expenses come with getting your page dialed with an actual pin as a marketing expense and move on with your life lol

@logansendle https://t.co/3ARcap5RYk

@Brittonnorth Not if they want the video verification

@glassguycope Take it up with big Goog’

@dylthorn You’re 1. Grandfathered in and 2. Skating on thin ice lol

Google showing record profits… your PPC campaigns have been performing worse each year since 2020 https://t.co/kwI5MMGsZf

@KarelStoy Not until the billions stop pouring in lol

Good stuff, Virat. I bet this converts really well https://t.co/b6HkPu4Vnh

@FrontierBDesign Idiots do

@rathbunholdco Dude it’s insane 😂

@sodacitysimpson Haha it was an HSA customer but we have this cool thing in the community where if they get a fake review or spam review on Google they drop it in the discord channel and like 20-30 people report it in an hour. The removal rate is extremely high

If I have one more person (who is running paid ads) bitch about the rent price of getting a physical location for another Google business page I’m just going to show them this tweet. Guys will spend $50 a day on ads but $600/month for a GBP that lasts forever is just too much https://t.co/ihsqqWn6ZZ

@tjvonbr Link your GBP in this tweet and @irentdumpsters and @andywalkerhq will look at it and I’ll pretend like I know as much as they do and just regurgitate what they say

@waynenilsen 99% of people are not doing that if I had to guess

@localgoogleguy @tjvonbr You guys getting passively combative on this lovely platform makes me sad 😔

One of our Home Service Accelerator customers did this at a college campus with donuts. Got like 160 in a week. Google deleted about half of them and then he “coincidentally” got suspended and needed to re-verify about 3-4 weeks later https://t.co/9jprYOZ8vD

@blake_bachelor We were running a review competition for the HSA community… he got 2nd 😂

@conleyherrick https://t.co/wpZlbSyWz5

@LoveladyLuke Liiiiiiitle too much dip on his chip lol

@pestctrlguy Oh yeah gosh that’s insane to do that from 0

@sodacitysimpson Oh I did not condone this behavior lol

MegaThread for home services and how I would allocate marketing spend/resources if I owned these types of home service businesses at certain revenues:

1. PROJECT BASED businesses doing MORE than $1Mil in annual sales (roofers, HVAC, pool builders, remodelers, backyard remodeling/lighting/etc) these are high avg ticket, multi day project type jobs. -Meta ads: In-house OR pay a creative focused agency. Agency fee needs to be

2. Project based businesses doing LESS than $1mil in annual sales (roofers, HVAC, Pool builders, remodelers, backyard guys, etc) 1. Meta ads-run in house. You can learn on my Y-tube for free or join Home Service Accelerator for more custom help. There isn’t a strong case for

@irentdumpsters I’m blocked so I hope his ghost writer sees it at least and sends him a slack message

@markfzhuk Are every one of those businesses tapped out on meta and PPC tho?

Adding more to this tomorrow (window cleaners, recurring services, etc.) Bookmark this and follow it you boob.

@freeconlon @irentdumpsters I wasn’t saying sign up with a % of spend agency. I was saying your agency fee shouldn’t be more than 25% of what you spend on that ad platform

3. ROUTE BASED recurring businesses. (Pest, pool service, cleaning, landscape maintenance, lawn care, etc) If the business is doing OVER $500k/annually and margins are stable. When you’re route based and you’re over half a mil in sales and your fulfillment is good aka your

@mrmauricio9 So I didn’t rank them in any order. But you ranked Google LSA #1 which I disagree deeply with https://t.co/6YjaF9lC9g

Guy in my YT comments biatching about how I have 2 Google business pages Google does nothing about fraud, and provides zero support for anything Dont play the moral superiority game on a platform that enables Indian scams and can turn you off tomorrow with zero repercussions

@jamesonhaslam The horror

@irentdumpsters Imagine thinking trillion dollar Google will reward you for your honor

@AndrewR25833429 Oh absolutely. I don’t think I’ve ever gotten a hate comment from someone with a verifiably successful business 😂

Paying someone $500 a month for SEO is the equivalent of a $7 all you can eat seafood buffet

@StumpGuyTy Fire is what happens to your bowels 2 hours after

@ecomkris I don’t pay for it anymore because I have a Christmas light business and I rank pretty much top of everywhere I need to for most search. But I refer out Home service accelerator members to @irentdumpsters a lot

@ToddLlewellyn Just because my business type is a little dainty and cute doesn’t mean I’m not a gruff blue collar guy myself. I may be a lighting guy but I’m a gas station hot dog guy as well

@ToddLlewellyn Todd I have soft hands it’s okay

Unofficial list of everything im thankful for in the SMB world: 1. Jobber having an “automatically save card information on file” setting when people make 50% deposits. https://t.co/u1gZthwK9N

2. Customers who leave keyword heavy 5 star reviews on my Google business page with photos attached https://t.co/r8R8DUn4QW

3. Having the understanding that a Christmas gift to all of my repeat customers worth around 3-5% of their annual revenue will do substantially more to my bottom line than replacing them when they leave https://t.co/3uBdvXLzPD

4. I’m thankful that I realized that paid advertising will carry the boats one week. Organic will carry the boats another. But the best businesses have systems that generate business from both. (This took me 4 years to actually understand unfortunately)

5. I’m most thankful for the knowledge that 90%+ of shit you read in small business Facebook groups are from owners who have been in business for 20 years + and still couldn’t qualify for a $400,000 30 year traditional mortgage 🤐

@PTI_Turf Idgaf if it was written by Jeffrey Dahmer as long as it has good keywords

Kind of a sad reality of reaching a certain scale of your business is that individual marketing channel ROAS becomes less and less of a factor. Obviously Google PPC, FB forms are super easy to track. But even then… attribution becomes messy. Here’s what I mean:

Closed a job the other day…she’s in our CRM as organic SEO lead from our website. Sales guy gets on site… she’s got a postcard in her hand. Then tells us her neighbor told her we are the best and she looked us up on IG and saw her best friend followed us. How do I attribute

The brutal reality is at a certain point you reach a slight bit of brand omnipresence in your market when you start spending money to gobble up market share. I’m spending $70,000 across FB, Google PPC, postcards, and SEO over 2 months. These all help each other perform better:

Example: lady has seen our funny IG ads for 3 weeks. Then gets mailer. Doesn’t scan QR, decides to google us instead. Clicks a Google PPC landing page and opts in there. Again… attribution at the LAST point of contact is not telling the full story. Machine becomes greater

@HetlandPools 🥂 cheers to those 😂

My home service paid ad power rankings: Sub $500k/year rev 1. Meta ads 2. Google PPC 3. Google LSA 4. Paying for local SEO/backlinks 5. Yard signs $500k/year or more: 1. Google PPC 2. Paying for local SEO/backlinks 3. Meta ads 4. Google LSA 5. Dope marketing strategic mailers

@BrettLawrence Generic ones with forwarding numbers on public street corners (entrances to gas stations, neighborhoods, etc. Branded ones in customer yards

@LunatekFringe My dawg @irentdumpsters