Steve Hunsaker | Home Service Accelerator

Hey! So this is horrendous advice and should be totally ignored 💜 $80 into the campaign and saying he needs to rework ads 🙄 Cmonnnnnn man misinformation nonsense on this beautiful Sunday https://t.co/NHwAxtRPgb

@markfzhuk 😂

How dudes ads look that are in my DMs saying meta ads don’t work for their trade https://t.co/av7JgvOPi9

@guessworkinvest @Vondersupporter To be fair it’s gotten more reach than any of my organic posts ever have

@conleyherrick I’m sure this made you feel really noble but if you have a gun in your waist and say “I’m thuggin” in your business ads I’m allowed to post on the internet about it

@SMBMoneyMike 😂

@iblamejulius @markfzhuk 😂😂😂😂 def the lowest CPMs

PROPAGANDA IM PUSHING: -Most home service businesses don’t need more leads-they have horrendous selling systems -FB ads work. If they didn’t=skill issue 9/10 times -Google doesn’t hate you…You run your biz like a child and refuse to pay $500 a month to get a GBP location pin https://t.co/8AG1gAagoq

@JustinWaltz Lots of guys getting it done with Regis lol

@dylthorn Same lol

I’m telling you.. the last remaining paid ad platform in home services with a skill gap: Local Meta ads PPC/LSA-race to the bottom with PE backed behemoths Direct mail-brutal to crack without doing it for 6+ months without results Organic content-massive timesuck

@drakesickpow Fair I could have clarified with qualified buyers

Som people talk about the glory days being college or when they were dating that hot babe. Me, I’m a more sophisticated man. The glory days were 2020 when Google PPC was an instant 10x ROAS even with horrendous sales systems

@pestctrlguy 2020 Christmas season I was targeting conservatives interested in Christianity and Mormonism with my ad targeting on meta. Absolute glory days.

Most ad guys will look at this and say “$30k that’s not that much” because they’re all throwing around revenue numbers. This is NET PROFIT to the business from leads directly attributed to Todd’s meta ads that he runs himself. Net profit…the number that actually matters https://t.co/iRI1QkK872

@16dubs A lot. Our best testimonial is a painter. This guy ran it up on meta like I’ve never seen https://t.co/9ELYanMTIJ

This is why I created Home Service Accelerator. You gatekeep local meta ads like you’ve cracked the code and the information isn’t simply an acquirable skill. Until home service businesses start spending $200+ a day on meta… the vast majority of them are better off running https://t.co/GCS0uvKhR1

@walt_russell02 Junk is harder but definitely doable. It’s all just better creative, insane follow ups/speed, and then email retargeting for junk is huge. (I owned a junk removal company for a while)

Facebook ads will expose your systems (or lack thereof) much more than any other platform due to lead quality Is the quality per lead lower than Google LSA/PPC? Absolutely But does LSA and Google PPC show your face and brand to 10,000+ people a day on top of doing lead gen???

@Prithvi_Jadwani Dawg you can’t possibly think that’s the same thing. Your name and a tiny icon in LSA’s buried with 3+ other companies and PPC with some text only after paying for the click. Vs full blown content. Cmon 😂

@nmleach_7 Have you tried bidding LSA’s at a higher rate to be top of page?

@16dubs @Prithvi_Jadwani He’s really got his finger on the pulse of the US home service market

Home service fellas: $50/day in FB ad spend 5 creatives: 3 videos, 2 still images Run it for a 10 days You’ll find 2 winners Go back and make 5 more slight variations of the 2 winners Run that at $50/day for 7-10 days as well Rinse and repeat This IS financial advice

@hunterburke_ Yeah but like every other paid avenue for roofing. You gotta spend money. Guys aren’t going to get much traction trying to go in and whiteknuckle $30/day in spend

@Feezy_fitas @justingough This was a weird interaction I feel like he was trying to help you

@lkward13 1 campaign 1 ad set per $50 5 creatives in that ad set Then when you find the 2 winners. Make a new ad set with the same settings above and test the new creatives there

@lkward13 🫡

@MSUKyleBrown Nationwide campaigns? Targeting HVAC owners/buyers?

@freddymcgill We have seen electricians print money with EV charger installation ads as one of the front end offers

@oscarvq_ Form is fine! Name Phone Email Zip is a good happy medium of friction

Home service accelerator has 24 meetings booked today for people wanting to join the program. Meta ads have changed for local home service businesses. Running them yourself is not rocket science. There’s too many people on this app crushing with it! Why not you?!

@ToddLlewellyn Hahaha dude you’re probably more to blame for that than I am 🤫

@ToddLlewellyn https://t.co/0ishniZetc

@ToddLlewellyn Any time I can use that it’s going to be a great Monday

Your marketing agency charges $1,500/month Your ad spend is $2000/month. That's $3500/month going out And they can't explain your cost per appt Fire them. Learn it yourself in a weekend. You can’t afford an agency yet with that spend so you’re paying for high priced AI slop

@DanDraitser You’re looking at it 😎

@KalebCarlWhite I think it’s easier to crack them with bigger ticket services but you gotta test a lot and burn a lot to crack it. But not $50k lol

I spent $50,000+ on Meta ads for my home service business and $735k on the HSA account what most agencies refuse to tell you: There is no targeting skill anymore for local businesses It's literally: - 3-5 creatives per $50/daily spend - Zip code targeting That's it. The old https://t.co/zfycwwnOD3

@ToddLlewellyn Dude when I was building HSA and no one knew who I was or watched my YouTube yet I was consistently getting a 2x and doing all of the fulfillment in house. Probably the first $150k in spend was a 2x as I built up social proof. Lifetime now probably 4x averaged out.

🧵 “AI is going to eliminate all agencies” You’re wrong… there’s always going to be a skill gap (This is coming from someone who built a multi-7 figure business off of teaching home service businesses how to eliminate their need for agencies) Here’s how I see it progressing:

1. I’m going to do it in this format: Back then Now In the future. Back then (2010s): Facebook ad agencies used to be valuable because of ad targeting (buying) abilities, creative, and copywriting. They’d A/B test a bunch of different audiences, targeting settings, age

Now: agencies do basically zero targeting (especially in local home services) it’s almost all CREATIVE focused. This essentially just means “who can make the most compelling piece of content to get the most people out of 1000 that see it to take action wins”

Future: as AI becomes better at creating ad creative for you. Literally using the robot to create an image/video for you, talk to a camera for you, and edit something to the point of it generating a high return on eyeballs watching it.

This means in the future the skill gap will be “who can use the robots the best” So currently: best creative wins Guess who’s winning right now? The guys in ecomm who have found ways to leverage the robots to 100x their content creation (ad testing) output to “find winners”

Guess who’s losing: agencies still relying on ad buying skills from 2010 every day more of their customers are realizing their capacity to do work has changed But just like the owners of the businesses… the good agencies are realizing their capacity to do work has also changed

Future: Eventually we’ll be at the place where an HVAC owner will be able to open Facebook and be able to type into manus that he wants to run ads. And Claude/Manus will generate him images, videos, copy, etc. without leaving the app.

But as anyone who uses AI knows… there are a lot of cases where AI just doesn’t understand context These ai models won’t understand lead quality any time soon… they’ll go off of cost per lead/appt and get you low ones (aka show your ads to crackheads)

So the SKILL is going to come from: Who can tell that story to Manus/ai better in order to get an output that actually achieves the desired outcome (leads that ACTUALLY turn into sales)

Yes, the traditional agency model is dead. Hell (I knew that 3 years ago that’s why I started HSA) New model is just who can talk to the robots better than everyone else (SKILL GAP) There will NEVER be a shortage of business owners who will pay money to NOT learn something new.

if you read this and were like “I want MORE” I have 3 things for you here: https://t.co/QP8rPiRf0m -Free home service marketing/sales/ops training (YT) -Program to teach you and your team to run your own meta ads (HSA) -Agency (Local Legend) $1mil/yr+ businesses only

I regret to inform you that this still image ad is crushing early in this month’s campaign https://t.co/DaSiTauz5R

@irentdumpsters Too busy stick to maps SEO-boy

@nathan71990540 Lead form. Messenger just gets crackheads

Hey... upload your company phone line's transcripts into Claude. Guess who has 8 different ad angles, organic content concepts, email drip concepts, and website/GMB FAQs. (This is financial advice) https://t.co/ol1zgImK2G

Thanks @gowithquo the Claude plugin is nuts

Read this and then read it again You guys have no idea how much of your local market will see a Facebook/IG ad and then Google you and convert there This is why so many home service business’s organic sales numbers ✨magically✨ improve when they start running Facebook ads https://t.co/z1ToTJuWW1

@drakesickpow 😂😂😂

I used to get pissed when Facebook would provide zero customer support for my business while we were spending $100 a day. Then I met the guys managing ads for accounts spending $80,000-$100,000 a day. I no longer get upset at meta for not providing customer support.

@ForkMeMaddie You at least get an American at that level and they’ll let you come out to campus every once in a while 😂

If they could actually crush location based targeting… X ads could crush for home services. Has the right demographic on the app. https://t.co/V1LalB56LN

@Marcsminutes 😂😂😂😂😂😂