The amount of home service owners doing over $500k+ a year who still answer their own phone is insane to me
You are the bottleneck dawg
You've always been the bottleneck
Every once in a while someone comments on my YT video where I talk about how I have a dedicated appointment setter that just hammers old leads and says that doesn’t make any sense.
Let me introduce you to 100% remote workers from rural states and global talent brethren.
Facebook ads will expose your systems (or lack thereof) much more than any other platform due to lead quality
Is the quality per lead lower than Google LSA/PPC?
Absolutely
But does LSA and Google PPC show your face and brand to 10,000+ people a day on top of doing lead gen???
@Prithvi_Jadwani Dawg you can’t possibly think that’s the same thing.
Your name and a tiny icon in LSA’s buried with 3+ other companies and PPC with some text only after paying for the click.
Vs full blown content.
Cmon 😂
For those asking:
Cost per lead means absolutely nothing if you make contact with 1/50 and get a quote in hand with 1/100
Close rate means nothing if you’re going in at cost. HSA sold and (and then kicked out and refunded) a dude who was convinced that doing $50 gutter cleans h…
Home Service Phone Guide:
Bad-Not answering your company phone and letting leads go to voicemail
Better-AI answering service trained to collect contact info
Very good-A human answering your phones
Best-A human with product knowledge and no accent answering your phones
After closing on my house I’ve had these contractors out:
-pressure washer
-painter
-drywaller
-4 kitchen guys
-backyard remodeler
-pool guy
-duct cleaner
4/10 showed up to the appts on time
1/6 who were late sent an apology text
Do with that information what you’d like
@StumpGuyTy The painter moved the finish date 3x. Took 14 working days to paint a 2100 square foot house.
Asked for $1000 more while my house was covered in prep.
I had to be out of my apartment on the 31st and he wasn’t done on the 30th.
So my movers couldn’t move me in. Pure hell 😂
@Paul0Montenegro 3/4.
2 of the kitchen guys showed up on time for the quote.
The one who came with samples and inspiration and sent follow up photo mockups of what we want got the job.
@realKellyKnight I picked my battles with a seller after getting $30k off of the list price.
Don’t know how making the seller paint the interior and do duct cleaning moves the needle tbh
I put off dedicating an appointment setter for the lighting biz for too long. This isn’t her only job responsibility but she calls old leads every day for about 2-3 working hours.
Cost per appt cut in half compared to relying on closers trying to do it themselves. https://t.co/O…
@guessworkinvest Typically ROAS would be calculated on revenue sold but it’s actually not a terrible idea to know your numbers going in like you do here.
The biggest lever you can pull now is make more unique creatives and make sure your systems and follow ups are dialed.
You s…
Just bought a house. Here’s the contractor report card so far:
-Painter (referral from friend who used him) took 3 texts and 2.5 weeks to get me a quote. When I finally got the quote, I asked 1 question about ADDITIONAL WORK and he took 3 days to get back to me… he will not be
@pestctrlguy I think people’s stomach for email is a lot more tolerable than for text so I’d even think about sending a series of 2-3 over the next 7-10 days to wrap it up.
@ToddLlewellyn @joshkadkins @hvacseo This is wildly coincidental. Got this update today from my team.
We filmed all of these about 10 days ago for multiple steps in our funnel.
Greeting video VSL, post booking VSL, on our way video, post quote video https://t.co/wEZhXqQpRT
@jamesonhaslam I agree.
I can vividly remember bitching out a junk removal agency for not getting me quality leads my first year and in hindsight it was likely me 😂
I just triple texted a house painter in my market trying to get a quote.
Triple. Texted them.
Wasn’t even going to quote out as it’s a friend of a friend.
So many contractors just hate money man 😂
Pro-tip for all SMBs.
If you have inbound leads set up to auto-call connect from your CRM/phone system… you have to call again right when they don’t answer the first time.
iPhones are pretty much all on DND so calling once is pretty much useless.
Realllllly dialing in our systems to optimize to optimize for self-booking estimate appointments.
This feels like an easy way to bump up lead-> booked appt %’s.
Will keep you guys updated
Here's how I used Manus AI to craft my nurture sequences for text-follow up on new inbound leads.
We do 4-5 touches in first 4 days.
Would love to hear what some of you seasoned SMB owners on this app do for automated/manual follow up on new leads.
https://t.co/XL5YA5lkpN
Show me a man who says Facebook ads don’t work for home services and I’ll show you a man who ran shitty creative and had no automated texting sequences
Fun secret: we only let people book 48 hours in advance for Home Service Accelerator because no-show rate is over 40% on booked meetings if you give them 72 hours+
Society is cooked 😂
Guys new to Christmas lights this year getting absolutely rinsed in most cases.
Paid ad acquisition costs up about 50% on Google PPC.
Meta ads after andromeda throw you in a bucket with the other 15 installers in your area so speed to lead and systems are paramount.
I love it
I opted in for a mortgage quote from 2 of the national brands and they both have called me easily 2x a day, text me 1-2x a day, and email me daily.
It’s been a week.
That is one of the most diabolically competitive industries.
Lesson there.
Want an exercise that proves how important speed to lead and follow up is for your sales?
Go opt into a national business’s sales funnel with your actual phone number and email.
Want to REALLY feel it? Opt into a big mortgage company’s landing page
@andy_wlker When I had my junk removal company we did a phone system switch and I let like 6 calls get missed in 3 days and they absolutely tanked me.
Devastating.
I interviewed a guy who sold his pest control company last year for 9 figures
His team was calling/texting inbound leads 2-3x a day for 3 days AND texting selfie videos to knock them down
But you’re afraid to double text… because it makes you look “desperate”
Lesson there
